Segmentation Studio
All you need to know to understand your customer, in one place. Segmentation studio is made of fours separate elements - Segments, Insights, Audiences & Profiles. It helps you create meaningful customer groups based on multiple criteria not visible in standard BI tools and deeply understands their behaviour with help of AI models. Being able to develop a specific customer segment and recognize their distinct buying patterns and behaviour, it enables you to create data-driven marketing, sales actions & campaigns that will deliver above industry standards converting campaigns and ROI.
Segmentation Studio allows you to:
- Gather all customer-related data in one place enriched with statistics insights and AI powered attributes
- Use a lab of filters to create an adequate group of customers, with over 50 different selection options
- Play with audiences to get the most of it - expand, intersect or merge multiple audiences and cross their power
Segments
You can easily create your first tailored segment through Segments tab.
We kindly invite you to discover and try out additional Segmentation Studio functionalities - "Lookalike audience" and "Top N" - as an additional portion of wisdom for tailoring your target audience.
Insights
Get valuable insights about the specific audiences, but also the total customer base and use this knowledge when creating effective campaigns. Audience funnel report explains how the specific audience has been built based on specified filters.
Audiences
Play in lab of filters to create an adequate group of customers, with over 50 different selection options, in 5 steps.
Profiles
Gather all customer-related data in one place, on a single view. Use these insights to upsell, cross-sell, reduce churn and provide a better user experience. Follow the steps bellow to get to know our product and its perks.
